About the Project

A local Ottawa DJ asked me to design a promotional poster for a monthly event he hosts. The piece needed to work as a printed poster, a digital poster, and a Facebook cover photo. We decided that it was best to go with a design that we could quickly iterate on every month. Each month the poster was altered slightly, playing with colour, backgrounds, and the number of colours. We kept these factors relevant to either the month it took place or the theme of that specific event. Iteration is often how you achieve the best results in design, and it was interesting to play that out with this project over a period of eight months.