About the Project
Sami Elkout is an Ottawa based bboy, entrepreneur, and owner of The Flava Factory—Ottawa’s only urban dance studio. He has been involved in growing the urban dance scene in Ottawa for over a decade and has taught workshops and given performances across Canada and beyond. Like most entrepreneurs Sami wears many different hats and wanted a personal mark that reflects urban dance culture and could be used to promote himself in the business, arts, and dance communities.
Working closely with Sami, I designed a bespoke logotype reminiscent of a signature and done in a style that reflects his hip hop roots.