About the Project
A student competition to create a multi-campus campaign that would reduce the amount of improperly disposed waste for Humber Sustainability
Our team focused on creating a visual language of icons that we aimed to make as ubiquitous as the icons for explosive or flammable materials that we are all so familiar with. This concept is very scalable and would work well on even municipal level.
Free collateral would be provided to all new and existing students, along with a poster and vinyl wrap campaign that would run each year. All of the collateral would provide information about how to properly recycle and dispose of the different categories of waste. By associating that information with a simple icon and colour we can then elicit action at the bins themselves having previously provided the associated information on collateral that would live in their home and on campus.